- Know what your message is. What is important about your company and how are you going to talk about it? Have a brainstorming session to talk about how best to present your story.
- Who are you trying to reach? Investors, prospective employees, users, CIOs? That should influence the blogs and media outlets you focus on.
- You only get a chance to launch once. There is no “undo.”
Christopher Mirabile, managing director, Race Point Capital Group:
- DO: Research and network your way to potential investors. DON'T: Contact investors cold.
- DO: When pitching, set the table before jumping in - tell a story about who your customer is, and why your product helps them in a compelling way. DON'T: Jump into the middle of a detailed discussion of product features
- DO: Have some skin in the game, a rough prototype, and some solid market data. DON'T: Shop a PowerPoint business plan from the cubicle of your full time job.
